You may be thinking, wait, what could be the problem with educational content?

Well, the answer is, as long as it is used correctly, none. You can use educational content; in fact, I highly recommend using it to showcase your expertise.

The problem arises when you begin to rely solely on educational content without addressing the emotional needs of your audience, which makes them less likely to be buyers, and more likely to be consumers of your content.

In this, we’ll go through:

• How to understand your audience’s pain points and how to frame your educational content in a way that makes them more likely to convert, not just read and engage!

Enjoy!

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