Do you feel one or more of the following feels true when it comes to marketing your business?
Overwhelmed by the Marketing Maze
Marketing can feel like navigating a labyrinth. But it doesn't have to be that way. My Self, Strategy, Systems framework simplifies it all, giving you a clear path to marketing success. Say goodbye to overwhelm and hello to a marketing strategy that feels aligned with your life.
Struggling to Connect with Your Dream Clients
If you're feeling like you're just not connecting with your ideal clients as deeply as you'd like, the Self-Makers Marketing Academy is your golden ticket. Let's face it; it's not just about being visible; it's about creating those heart-to-heart connections that turn cold leads into raving clients for life.
Craving Real Growth
and Impact
You’re ready to level up your biz and see some serious growth, you’re sick of putting so much time and energy into creating content that doesn’t make an impact or contribute to your bottom line. The Self-Makers Marketing Academy is designed to help you achieve exactly that. Picture this: More clients, more revenue, and more time for what matters most. It's not just about marketing; it's about making a real impact and growing your business, beautifully.
Struggling to Connect with Your Dream Clients
If you're feeling like you're just not connecting with your ideal clients as deeply as you'd like, the Self-Makers Marketing Academy is your golden ticket. Let's face it; it's not just about being visible; it's about creating those heart-to-heart connections that turn cold leads into raving clients for life.
Overwhelmed by the Marketing Maze
Marketing can feel like navigating a labyrinth. But it doesn't have to be that way. My Self, Strategy, Systems framework simplifies it all, giving you a clear path to marketing success. Say goodbye to overwhelm and hello to a marketing strategy that feels aligned with your life.
Craving Real Growth
and Impact
You’re ready to level up your biz and see some serious growth, you’re sick of putting so much time and energy into creating content that doesn’t make an impact or contribute to your bottom line. The Self-Makers Marketing Academy is designed to help you achieve exactly that. Picture this: More clients, more revenue, and more time for what matters most. It's not just about marketing; it's about making a real impact and growing your business, beautifully.
I've worked in marketing for over 11 years. I've worked with some of Australia's largest retailers in helping them launch their social media channels from scratch.
I've worked with startups, advertising agencies, and small businesses in helping them establish a social media presence to make their brand stand out and ultimately make more money online.
Authentic marketing completely changed my life and AND my business - and it can change yours too!
Hi, I’m Hazal.
My Story
When I started my own business I had zero clients, zero social media followers and no personal brand to leverage. But I knew after a decade's experience in growing other people's businesses through marketing that I had all of the strategies I needed to grow an impactful online business using marketing myself.
After posting marketing advice on Instagram I began getting questions from my audience as to whether I was a marketing and business coach and whether I could coach them to help them market their business, after seeing the success of my own content and hearing about what I had achieved in my career.
2022: 1 year in
After only one full year in business I had 11 pieces of content go viral, I had booked out my coaching packages and made over six figures.
In such a short amount of time I had already matched what I was earning in my high level corporate career and have the opportunity to grow that even more because that's the beauty of entrepreneurship there is no glass ceiling other than the one that you create for yourself and it's true that my business thanks to my marketing strategy has only gone from strength to strength since then.
2021: The beginning
Late 2021: The building
Let me guess...
And the last thing on your mind is becoming an influencer. Your goal is to effortlessly attract and convert dream clients who are a resounding YES, all without sacrificing every spare moment on marketing.
You're a true expert in your field (and you're damn good at what you do)
Diligently tuned in to countless podcasts, and engaged in free masterclasses. Yet, you've been longing for a simpler, more efficient approach that doesn't entail endless hours of IG scrolling and pondering what's next..
You've diligently followed the advice scattered across Instagram posts
And leader you were destined to be. However, you've yet to discover a resource that can guide you in an authentic, time-effective manner—one tailored to savvy entrepreneurs who understand that a massive following means little without substantial revenue.
You're ready (no, itching) to step into your role as the CEO
The Self-Makers Marketing Academy
The Self-Makers Marketing Academy
PLUS you'll have access to...
Unlock the keys to online marketing success with our 6-week academy designed specifically for busy, purpose-driven entrepreneurs.
Using my 11 years of experience in supporting multi-billion-dollar businesses and startups, this academy is your shortcut to marketing that works.
The Curriculum
How to Stand Out on Social
Magnetic Marketing Mindset
Learn the mindset approach to showing up online in a way that both makes you a magnetic force to your ideal clients and helps you stay consistent and confident.
How to Get More Aligned Leads With Email Marketing
and Give Your Business the Competitive Edge
Master the Art of Video Marketing
The Essential Content Marketing Blueprint
The Essential Marketing Data To Turn Content Into ROI
module 1
module 2
module 3
module 4
module 5
module 6
❤️🔥
💃🏻
Learn how to craft your messaging so that it resonates with your ideal clients and gives you a competitive edge. You’ll also learn what channels to utilise that will work best for attracting and nurturing your audience.
Learn how to create a converting lead magnet, build your email list and effectively nurture your leads to turn them into paying clients.
💌
📆
📹
📊
You’ll learn how to create a content strategy that increases your visibility and converts, how to never run out of effective content ideas and how to use AI to make better content.
You’ll learn my formula on how to craft high-performing video content that connects with your audience, including how to come up with reel ideas, increase your reach, write effective hooks, captions and more.
You’ll learn what marketing metrics to track and how to understand your data to make strategic decisions like a multi-6 figure entrepreneur and increase the effectiveness of your marketing.
The Bonuses
The Bonuses
How to Create a Community of Superfans Training
Tools and Software for Success
How to Create A Marketable Offer
Immediate access on sign-up
My favourite platforms
Mini-training
I remember once telling my coach that growing a business felt easeful
There is so much talk online about how growing and online business is so hard that you need to work 24/7 in order to achieve any kind of meaningful success and that it's going to be a very stressful experience where you sacrifice the things that are important to you like time off and seeing your friends and family or holidaying in order to achieve it.
And in all honesty this was not my experience.
So you can see that my approach to organic marketing has completely changed my life and business and I believe that based on my experience and through how many clients I have helped achieve the same results that you can do it too.
You may be thinking, well how? How do I market my business in a way that feels authentic to me, is completely free and doesn't sacrifice all of my time in order to do it. I'll tell you how…
I had a healthy work-life balance, I was travelling with my husband and felt so fulfilled every single day
Over the last 11 years working with high-performing brands I've learned that achieving a successful marketing strategy is not only simple with the right approach, but also replicable.
Having worked over about 20,000 hours of devoted time learning about marketing tens of thousands of dollars in education and coaching and hundreds of hours supporting other businesses in growing their business using marketing, I know that there is a formula to create successful marketing.
Which is why I created the Positioning, Marketing, and Sales framework.
My Formula
Introducing the Positioning, Marketing and Sales Framework
Positioning
We refine your reputation, clarify your identity, and craft messaging that makes your dream clients say: “It’s her. It has to be her.” This is where you shift from ‘one of many’ to ‘the only choice.’
Marketing
This isn’t about more tips or templates. From content to visibility strategy, to lead generation: you’ll know exactly what to say, where to show up, and how to stay top of mind with the clients already watching.
Sales
No more wondering how to close. We’ll build a repeatable sales system that supports your capacity and scales sustainably. Think consistent, premium sales, even while you’re offline.
You may be thinking, well this sounds pretty straightforward, Hazal.
Why hasn’t it felt this easeful for me?
What sets The Self-Makers Marketing Academy apart?
So many business owners try and fail to successfully market their business.
Why?
They lack the clarity, strategy and they lack the time.
I know I don’t need to tell you this, but to have a successful online business in this climate, you need to have a good marketing strategy. Otherwise, you’re… basically invisible in the online space.
(And let’s be honest, people can’t buy from you if they don’t know who you are, what you do and what makes you special. Which is all the things a successful marketing strategy will help you achieve.)
Marketing your business online can be tricky, because:
Crafting and implementing effective content without a plan can eat into your precious time. Time that could be spent focusing on other important aspects of your business (like actually serving your clients).
You need to constantly come up with ideas on what to post
Staying up to date with the latest changes in social media algorithms and search engine rules can feel like a full-time job. You have to adapt your strategies accordingly.
Constant Algorithm Monitoring
Everyone's online these days, and competition for your audience's attention is fierce. It's not enough to simply be present; you need to stand out and offer real value.
Competition is Fierce
Managing your online presence requires various resources – from content creation to monitoring analytics. It's easy to become overwhelmed by the sheer amount of work involved.
Resource Drain
Juggling marketing alongside all your other business responsibilities can lead to burnout. Trying to do it all yourself can leave you feeling exhausted and drained.
Marketing Burnout
Even with significant time and effort invested, there's no guarantee of success. Many business owners struggle with inconsistent results and fluctuating sales.
Inconsistent Results
Inconsistent Results
Without a solid marketing strategy, you risk missing out on valuable opportunities and potential customers who are actively seeking your products or services.
Lost Opportunities
But...there is good news
The academy is not for you if:
You're seeking a quick-fix, overnight success solution.
You're not ready to invest time and effort into your business's growth.
You're not open to adopting new mindsets and strategies.
You believe that marketing is all about trickery and manipulation.
You're not willing to embrace authenticity and build a personal brand.
You're not interested in learning how to create compelling content.
You're not ready to dive deep into data to refine your marketing approach.
Client Testimonials
When Hazal and I first started working together I was needing guidance as to what the next steps should be in my business. I was lacking clients and having no experience or education in marketing and/or sales, I felt lost. I wanted to make consistent income and feel as though I could fully financially support myself.
From our time together so far I've been able to increase my income to consistent $8-10k months, fully booked out 2 months in advance repetitively and a clear action plan with steps to implement for my business's future.
"I've been able to increase my income to consistent $8-10k months"
MIKAYLA MURPHY | NUTRITIONIST
@GROUNDWORKWITHMIKAYLA
I have seen unbelievable growth in my business since I started working with Hazal. Our reach on social media is through the roof and our website traffic has gone crazy! I have a lot more opportunities to work with other businesses and collaborations with influencers. Being new to that side of business, Hazal has helped me so much to gain more clarity on the process and being confident.
Her strategies are amazing and she is very creative and talented. I love having a brainstorming session with Hazal as I learn a lot and it is a lot of fun. I would absolutely recommend Hazal to anyone serious about growing their business. My business would not be where it is without Hazal. Hazal is incredibly talented, creative, friendly and I feel very lucky to be able to work with her.
Hazal is a great strategist and Mentor!
"Our reach on social media is through the roof and our website traffic has gone crazy"
DAVID AIROLD | FOUNDER AND CEO, LE FERMIER @LEFERMIER
100% Satisfaction Guarantee
This is a risk free program, you’re able to receive a refund within 14 days of the commencement of the program, if you’ve completed all curriculum requirements and worksheets.
If, after this, you don't believe it's the right fit for you, we'll gladly refund your investment—no questions asked.
Working with Hazal has been a game-changer for me. From day one, she understood exactly what I needed to transform my brand and messaging, increase my visibility and engagement, and boost my confidence in selling my services. Hazal's expertise and valuable insights have helped me achieve some incredible results.
In only three months we have cemented my brand and my niche, developed strategies and implemented tools that have helped me to stay consistent with my social media posting, launched a podcast and continue to grow my reach and engagement.
Throughout the whole process Hazal has challenged me and held such a supportive space for me to step into and grow. I have achieved more in 3mths than I would’ve in a year by myself. I’ve developed confidence in how I show up and promote my services that will enable me to have an even greater impact in the world.
I would recommend Hazal to anyone looking for a transformational, energizing, and inspiring experience that will take their business to the next level. Anyone who is looking to leverage social media to grow their business should work with Hazal. Her experience across such a diverse range of industries gives her a deep set of strategies and skills she can draw upon to help you create your own journey towards success.
"I have achieved more in 3 months than I would’ve in a year by myself."
MYF GALLOWAY | LIFE + PERFORMANCE COACH
When we first started working together, I was most looking to transform my marketing but little did I realise that processes & mindset were things I needed to change most. I’ve used coaches in finance and fitness in the past & when I brought them on board – Things went to another level. The penny definitely dropped when I realized I needed to follow the same blueprint for my business too.
In terms of tangible results from working together, one was freeing up more time by building better processes & hiring another staff member. From this, every month we keep growing by submitting more loans than prior. Second was the results. In past 4 months, I’ve almost generated the same sales in 4 months that took me 1 year to achieve.
I realised I don’t have to do everything. Yeah I have staff to take care of obvious things in business but I didn’t realise I could empower them by taking even more off my plate.
Working with Hazal is insightful, fun and humbling. If I were to recommend Hazal to others, I would say, a good coach will help you reach your goals, which is exactly what Hazal has done for me. She is a wealth of knowledge & I couldn’t think of a better person to have in my corner.
"In past 4 months, I’ve almost generated the same sales in 4 months that took me 1 year to achieve."
MORGAN BUSHELL | MORTGAGE BROKER
@FULLCIRCLEFINANCE
