I work as the Marketing Director of your business to make recommendations that are going to set you and your business up for life and generate results of effortless marketing, predictable revenue, and a business that supports your dream life.
That means personally working together to create a high level, easy to execute strategic marketing plan that helps you get results almost immediately.
TAKE A GLIMPSE INSIDE the results from this mastermind
But maybe right now, you’re stuck in cycles of unpredictable income, leaning heavily on referrals, or feeling overwhelmed by all the marketing ‘musts’ without a clear strategy.
You want to stand out, attract clients who see your value, and market yourself WITHOUT sacrificing your authenticity or all of your time to do it
As an online coach, creative, or consultant who’s driven to create real impact, you’re ready to go all-in on building a consistent, thriving business that supports your dream life.
I see you - high achiever
You’re relying too heavily on referrals, which means you don’t have control over where your next client is coming from or how much you’re going to make each month.
You know you need to be marketing more consistently, but you don’t have a clear strategy to attract aligned clients without spending hours on end on your marketing.
You’re afraid to market too much because you don’t have the time or capacity to handle more clients with your current systems, leaving you stuck.
You’ve felt exhausted by trying to do all the marketing yourself, but you also don’t know how to make it easier or more effective.
Your content isn’t getting enough engagement or leads, leaving you feeling like your marketing efforts are a waste of time.
Your offers are scattered, making it hard to scale in a way that feels easeful and aligned, or to generate consistent cash flow.
You’re overwhelmed by how to streamline your business and set up systems, which keeps you stuck in a cycle of doing everything yourself and not growing.
do any of these feel true for you?
I want you to know this is possible for you –
let me show you how.
You’re working with dream clients every day, and your message resonates so deeply that they’re ready to invest in you—without relying solely on referrals.
You have a clear, repeatable marketing strategy that keeps your income predictable and sustainable, so you can plan for growth without the stress of inconsistent months.
Your community is engaged and aligned with your values, showing up ready to buy and genuinely excited about what you offer.
You’re empowered to make decisions with confidence, staying out of overwhelm by using sustainable systems that free up your energy and time.
You have complete clarity on your unique value and message, so your marketing resonates deeply with clients who are excited to invest in you.
Your income feels secure and predictable, allowing you to confidently plan for the future, whether it’s scaling further, hiring help, or taking more time off.
You’re empowered to make decisions quickly and effectively, no longer bogged down by overwhelm or indecision—you know exactly what’s next to move the needle.
You’ve developed sustainable business habits that allow you to scale with a regulated nervous system, knowing you have time to live your best life AND create consistent income.
You’re finally feeling free and supported—backed by a community of ambitious business owners who push and inspire you to reach your next level.
Picture this, instead
You know there are so many things you should be doing to catapult your business to the next level – but where do you begin?
2 x 90-day roadmaps over 6 months, tailored for you and your business, so you can have a clear plan on how to get your business to $20k months. We’re not here to waste time doing the fluffy stuff that’s not going to move the needle forward or sit in confusion. You’ll always know what to do and why you’re doing it
Calls every two weeks, with your masterminders, where you’ll receive hot-seat coaching from yours truly
1 x 90 minute private marketing strategy session with me, Hazal, I’ll walk you through exactly how to implement your personalized marketing strategy. Whether you’ve got questions about content strategy, visibility, or scaling, this is where we’ll break it all down and make it simple, actionable, and tailored specifically to your business.
Full access to The Self-Makers Marketing Academy and Mastermind Trainings where you have an exact A to Z curriculum of how to scale your business to make more money less time
Slack support - Monday through Friday, you can ask any question that comes up between our coaching calls to keep your business moving forward
Accountability to help support you in doing the things that will move the needle
Monthly copy review, get extra pair of eyes and feedback over your work to make sure your work is sales optimised
Monthly Visual Marketing Masterclasses with Brand and Design Coach Jacqui Naunton to support you with creating a stand-out, personal brand across your marketing channels
Inside the Self-Makers Mastermind, you’ll receive
Your six-month marketing experience to attract and convert aligned clients, generate $20k+ months (or beyond), without sacrificing your life or authenticity—with your in-house marketing director, Hazal Ozturk.
This mastermind is your roadmap to boosting your visibility, scaling your revenue, and hitting $20k months —without sacrificing the freedom and lifestyle you love.
Whether you’re an online coach, creative, or consultant, this program gives you the personalized plan to build a multi-six-figure business that feels aligned and sustainable.
We’ll work together to create a clear, easy-to-implement marketing strategy that gets you real results—fast and without the overwhelm.
introducing
The curriculuM
Unlock the keys to online marketing success with our 6-module academy designed specifically for busy, purpose-driven entrepreneurs.
Using my 11 years of experience in supporting multi-billion-dollar businesses and startups, this academy is your shortcut to marketing that works.
BONUS: Access to the self-makers marketing academy online course ($1,220 value)
Learn the mindset approach to showing up online in a way that both makes you a magnetic force to your ideal clients and helps you stay consistent and confident.
Learn how to craft and communicate your messaging so that it resonates with your ideal clients and gives you a competitive edge. You’ll also learn what channels to utilise that will work best for attracting and nurturing your audience.
Learn how to create a converting lead magnet, build your email list and effectively nurture your leads to turn them into paying clients.
Content is the key piece in growing your business, in this module you’ll learn how to create a content strategy that increases your visibility and converts, how to never run out of effective content ideas (NOTE: effective content, not just getting something up because you ‘need’ to) and how to use AI to make better content.
Video is the most effective way to increase your reach and build trust with your audience right now. In this module you’ll learn my formula on how to craft high-performing video content that connects with your audience, including how to come up with reel ideas, easy ways to increase your reach, write effective hooks and captions and more.
Marketing without looking at your data is like embarking on the road trip of a lifetime, but deciding to do it without a map, so it takes you way longer and takes you on countless wrong turns, wasting a lot of time and energy. In this module, you’ll learn what marketing metrics to track and how to understand your data to make strategic decisions like a multi-6 figure entrepreneur and increase the effectiveness of your marketing.
Tools and Software for Success (my fave platforms)
How to Create A Marketable Offer (mini-training)
"I joined The Self-Makers Mastermind because I wanted to move my business online and create an online yoga Membership. I love Hazal's approach of balancing life and work, and knew she could help me achieve my dreams with a clear strategy that would save me time and help me create the financial freedom I desired.
I had 13x more profit in 3 months working together. I gained a more consistent income month to month, that I know that I am building upon. I have social media and newsletter readers saying to me that they love my content, and I am becoming a reliable, consistent voice in my area of expertise (which was what I was working on). I'm reaching new followers on social media, specifically my target audience through my content creation and online presence.
I have more confidence in navigating my business. Time saving for sure, on putting ideas into action and seeing results. In 6 months I've created online courses, an online yoga membership, 31 days of yoga challenges, email campaigns and so much more. Getting really clear on my ideal client and seeing the change in my mindset on how to have fun with marketing and it being a chance to connect to clients whom you love and want to work with.
I absolutely love it. From day one of working with Hazal, I knew she was the coach for me. There is the perfect amount of coaching support, to strategy and steps behind moving the needle in my business - to create financial freedom, whilst living a balanced family life. I feel 100% heard, and I love that nothing is ever too big to do. Hazal always replies with supportive, honest and open ways to help me create the reality of my business dreams!
100% work with Hazal. She is so supportive and impeccable in her business advice. There is such wealth of knowledge, and I feel like I have the most amazing "team" behind my business, which is such a valuable asset to help you make your business dreams a reality!"
MASTERMIND
TESTIMONIALS
DR Elizabeth Ball
(Yoga teacher)
abbey layton
(online personal trainer)
"I joined The Self-Makers Mastermind because the mastermind group aspect felt fun and I loved the idea of being in a group of likeminded humans.
What I liked most about the mastermind was that it had everything! The pre recorded videos were great, having slack meant you were always supported and my personalised 90 day road map was so helpful and it made me feel like you really had a vision for my business
I scaled to $10k months for 2 months woo!
The experience was, supportive, visionary & accepting.
The coaching calls were great! It was so lovely connecting with the women inside and getting to know them too and realising that business is so up and down for everyone! I’ve been in two now and all the women inside gave been so lovely, which is such a reflection of Haze.
Being coached by Hazal is THE BEST! Hazal has so much marketing knowledge and she always makes me feel supported and gives above and beyond. She is such a quick thinker too and that she actually cares about your business
If I were to recommend Hazal to others, I would say, Hazal knows her shit and she will transform your biz strategies and help you build a biz that feels easy!!
ISABEL CHEN
(Content Marketing Mentor)
"The way Hazal shows up on Instagram is authentic and is what drew me in. I decided to do the Self-Makers Mastermind with her because I wanted to bounce marketing ideas off someone else who was further along in business than I was, as well as get advice on my marketing strategy.
What I like most about the mastermind was I the group coaching calls, especially listening to questions from other people. I learnt a lot from the answers Hazal gave since all of us are at different stages of business.
The group coaching calls were my favourite part of the mastermind. I liked that it was a small group so Hazal could answer our questions in detail, and I learnt a lot from her answers to other people's questions as well.
Since joining the mastermind, my email list tripled, and I got new leads from the 2 x 90-day strategy that Hazal prepared for me. I'm also getting opportunities to do paid workshops - which I wouldn't have gotten if it weren't for Hazal's advice to network in Facebook groups as well as in-person.
I also got more clarity on what I need to do to get to where I want to be. I'm also more confident on handling objections on my disco calls and what are the next steps in following up with leads.
The experience was, amazing + life-changing.
Hazal makes me do hard things! But I appreciate it - if she hadn't pushed me to go and guest on podcasts, network more or follow up with leads I wouldn't be where I am in business right now.
If I were to recommend Hazal to others, I would say, if you know that you want your business to be authentic to your values and that you want to make a difference in this world. If you're ready to grow your business in a way that stays true to that, then you should work with Hazal so that you do it in a way that's not just strategic but also aligned with you."
I help business owners, like you, scale to sustainable 6-figures and multi-6-figures with ease and in a way that feels authentic to you using my signature Self, Strategy, Systems framework.
With over 10 years of experience working in marketing, I’ve helped build businesses big and small, from leading big corporations and advertising agencies to small businesses and solo entrepreneurs.
I help my clients create businesses that are not only super abundant, but also feel good to be in. Because let’s face it, we didn’t start our businesses so we can sit behind our computers all day, pushing emails, marketing in a way that feels inauthentic and unsustainable or selling in a way that feels icky and gross.
My clients have seen incredible results, from having their highest cash years,, leaving their 9-5’s, booking out their rosters, attracting dream clients and seeing incredible mindset shifts which have transformed their businesses…I want to help you do the same.
Corporate marketer turned marketing and business coach for purpose-led entrepreneurs.
I’m your coach, Hazal
ALLOW ME TO INTRODUCE MYSELF
Consistently calling in dream clients and finally building a cash baseline of $20k months—no more relying on referrals or stressing about where your next paycheck is coming from.
Confidently following a clear, repeatable marketing strategy that works for your business, so you're no longer spinning your wheels or guessing what to do next.
Doing work that lights you up every single day—feeling aligned, energized, and ready to grow without burning yourself out trying to market non-stop.
Knowing exactly what income is coming in each month—no more financial rollercoasters, just ease and peace of mind.
Walking into sales conversations with confidence and ease, closing deals without ever feeling pushy or salesy.
Fully supported by a community of like-minded women who celebrate your wins and help you push to that next level.
Running your business with smart systems in place, freeing up more time for yourself—whether that’s for travel, family, or finally getting to enjoy those slow mornings you’ve been craving.
Showing up online like the pro you are, attracting aligned clients who are excited to work with you because your marketing is finally in sync with your value.
imagine,
At the end of our 6 months together you are
You’re tired of the “feast or famine” cycle and want to create a steady stream of income that gives you security and peace of mind.
You want to feel in control of your marketing and know exactly what to focus on to bring in clients and grow your business.
You’re ready to simplify your business—focusing on fewer, high-impact actions rather than feeling scattered and overwhelmed.
You’re committed to showing up for yourself and your business consistently, even when it’s uncomfortable, because you know growth happens outside your comfort zone.
You’re still in the early stages of business and need to focus on getting your first clients before scaling.
You prefer staying in your comfort zone rather than pushing yourself to learn new strategies and take on bigger challenges.
You prefer quick fixes over sustainable strategies and aren’t ready to put in the effort to build something long-lasting.
You’re not ready to embrace the uncomfortable parts of scaling—like showing up consistently, learning new strategies, and investing in your growth.
What sets The Self-Makers Mastermind apart?
This is the A-Z marketing mastermind designed to give you clarity, focus, and scale your business.
Consider me your marketing director, guiding you through strategies that work and giving you the structure you need to attract aligned clients and grow your business with confidence. You’ll feel focused, clear, and ready to take action every single week.
Honestly, I haven’t seen a mastermind like this on the market—it’s truly next level.
THE SELF-MAKERS MASTERMIND IS PERFECT FOR YOU IF:
IT’S PROBABLY NOT FOR YOU IF:
This isn’t your typical mastermind where you’re just another face in the crowd.
The Self-Makers Mastermind is an intimate, high-touch experience where I’m personally hand-picking driven, action-taking entrepreneurs who are ready to level up.
You’ll receive tailored, world-class support and be surrounded by a tight-knit group of like-minded business owners who are just as committed to growth as you are.
This is about real connection, real results, and real progress.
LIMITED SPOTS AVAILABLE FOR
THE SELF-MAKERS MASTERMIND
How much time do I need to commit?
The results from this program take 6 months to deliver. Outside of that, I would recommend a minimum of approx. 4 hrs a week to grow your business.
When are the live coaching calls held?
This will be confirmed based on best overall times for our mastermind members. As we will have members from across the globe!
Do you offer refunds?
I would be very surprised if you did request a refund. I do not offer refunds on this program, because I have poured so much heart and knowledge into this program, I’m confident in the results it can deliver
Is there a payment plan?
Yes, send me a DM at @hey.hazal and we can discuss what options would work best for you.
How much access do I get to Hazal during this program?
A lot. This is a high-touch, intimate mastermind, which means I’ll be personally coaching you during live calls and providing support in Slack throughout the week. You’ll get the guidance and feedback you need to make real progress.
What if I fall behind or can’t attend all the live calls?
I get it—life happens. All calls will be recorded and available for you to watch in your own time. Plus, you’ll have continued access to the Slack group for support and feedback on anything you missed. You’re never truly “behind” in this mastermind; it’s all about moving at a sustainable pace.
I’ve joined programs before and didn’t see results—how is this different?
I get it—there are a lot of programs out there. What sets this mastermind apart is the combination of personalized support, proven marketing strategies, and a focus on long-term, sustainable growth. I’m not just giving you tactics; I’m giving you a roadmap that fits your business, plus the accountability and community to make it happen.
What kind of support do I get outside of the live calls?
Beyond the live calls, you’ll have access to me and the other members in Slack. This is where you can ask questions, get feedback, and share your wins. You’re never alone in this—there’s always support available when you need it.
How is this different to a course?
This is a high-touch, immersive mastermind experience where you receive personalized coaching, group support, and direct guidance from me to implement marketing strategies that work for your business. You won’t be left on your own to figure things out—this is a collaborative experience where you get real-time feedback and accountability to move your business forward.
What are your qualifications and experience?
I graduated from Monash University with a Degree in Journalism and worked in marketing for over 10 years before I even started coaching. I’ve worked with billion dollar companies to smaller businesses and entrepreneurs. Through my coaching, I’ve helped clients leave their 9-5’s, have their highest cash years, $30k+ months and run their businesses with ease.
Got some questions? I have some answers
David airoldi
@lefermier
"I love that Hazal is as excited as I am about my brand. Hazal is very friendly and easy to work with. She truly cares about my business.
I have seen unbelievable growth in my business since I started working with Hazal. Our reach on social media is through the roof and our website traffic has gone crazy! I have a lot more opportunities to work with other businesses and collaborations with influencers. Being new to that side of business Hazal has helped me so much to gain more clarity on the process and being confident.
Her strategies are amazing and she is very creative and talented. I love having a brainstorming session with Hazal as I learn a lot and it is a lot of fun. I would absolutely recommend Hazal to anyone serious about growing their business. My business would not be where it is without Hazal. Hazal is incredibly talented, creative, friendly and I feel very lucky to be able to work with her. Hazal is a great strategist and Mentor!"
sarah emily
@sarahemilyherbalist
"I have absolutely loved the experience of working with Hazal as my business coach & mentor - I have been in my small business role for 5 years & didn't realize how much I actually needed this time with her! What initially drew me to use Hazal was her authenticity & relatability!
Hazal is full of amazing ideas & is a wealth of knowledge with tools & templates I can use in my business, which I never knew even existed! But since using them they have streamlined my workload & allowed me more time to devote to other aspects of my business!
Since working with her I have seen my client list grow, my social media following grow, and I feel comfortable with my branding & I think the most amazing thing is the mindset shifts I have had around money & self-worth.
I would absolutely recommend her to EVERYONE & will be enlisting her again in the new year as there is still so much to learn from this amazing woman! It has been the best business investment I've made to date."
Nikita maddren
@nikita.maddren.naturopathy
"I have absolutely loved the experience of working with Hazal as my business coach & mentor - I have been in my small business role for 5 years & didn't realize how much I actually needed this time with her! What initially drew me to use Hazal was her authenticity & relatability!
Hazal is full of amazing ideas & is a wealth of knowledge with tools & templates I can use in my business, which I never knew even existed! But since using them they have streamlined my workload & allowed me more time to devote to other aspects of my business!
Since working with her I have seen my client list grow, my social media following grow, and I feel comfortable with my branding & I think the most amazing thing is the mindset shifts I have had around money & self-worth.
I would absolutely recommend her to EVERYONE & will be enlisting her again in the new year as there is still so much to learn from this amazing woman! It has been the best business investment I've made to date."
"Oh my goodness where do I start? Working with Hazal was the best thing I ever did for my business.
Hazal was so understanding and kind, no matter what was going on in my brain. Having her support the levelling up of my business was like having a friend constantly having your back (a friend with amazing knowledge in the industry).
I was able to have some huge mindset shifts while working together, with the tools that Hazal gave me and really unlock the potential I didn't even know I had. I started to believe in myself and my business and started to achieve calm amidst the previous chaos. I doubled my income from the start of the year to the end of my 3 months with Hazal and I gained 8 new clients in just 3 days (amongst the others along the way).
Hazal supported my vision for my business and helped me gain more of my soul mate clients - ie. I got to grow my business authentically."
Seriously, best thing I ever did for my business.
client testimonials
David airoldi - @lefermier
I love that Hazal is as excited as I am about my brand. Hazal is very friendly and easy to work with. She truly cares about my business.
I have seen unbelievable growth in my business since I started working with Hazal. Our reach on social media is through the roof and our website traffic has gone crazy! I have a lot more opportunities to work with other businesses and collaborations with influencers. Being new to that side of business Hazal has helped me so much to gain more clarity on the process and being confident.
Her strategies are amazing and she is very creative and talented. I love having a brainstorming session with Hazal as I learn a lot and it is a lot of fun. I would absolutely recommend Hazal to anyone serious about growing their business. My business would not be where it is without Hazal. Hazal is incredibly talented, creative, friendly and I feel very lucky to be able to work with her. Hazal is a great strategist and Mentor!
David airoldi - @lefermier
Sarah emily herbalist - @sarahemilyherbalist
"Since working with Hazal I have seen my client list grow, my social media following grow, I feel comfortable with my branding & I think the most amazing thing is the mindset shifts I have had around money & self worth.
I would absolutely recommend her to EVERYONE & will be enlisting her again in the new year as there is still so much to learn from this amazing woman! It has been the best business investment I've made to date.
Transformation 2
chelsie mew
“I feel such a weight off my shoulders having Hazal by my side. Since working together I've found a good flow with consistently and purposefully showing up in my business in a way that feels true to myself.”
Transformation 1
Are you ready to build a business that brings in $20k months, doing the work you love, with marketing that feels aligned, intentional, and authentic to who you are?
This mastermind is designed for driven business owners who want to break out of the cycle of inconsistency, stop relying on referrals, and create marketing that actually works. We’re talking real strategy, intentional action, and a roadmap to consistent growth.
If you’re ready to attract dream clients, get booked-out (and stay booked-out) and finally feel like you’re in control of your business (instead of it controlling you), then this is your moment.
Let’s make those $20k months your new normal, Self-Maker. Your next level is waiting.
