Words from the Self-Makers
And that’s exactly what we do inside this mastermind.
We strip back the noise. We sharpen your message. We clarify your edge.
We build systems that make sales feel effortless, not exhausting.
So you’re not guessing when your next client will come in. You’re magnetiszing them.
So you’re not guessing what to say. You’re owning every word.
So you’re not chasing more. You’re becoming undeniable.
This is your next era, and it starts with you deciding to move like the leader you already are.
The 3 Focus Areas That Get You Booked Out on Repeat:
Marketing
This isn’t about more tips or templates. From content to visibility strategy, to lead generation: you’ll know exactly what to say, where to show up, and how to stay top of mind with the clients already watching.
Positioning
We refine your reputation, clarify your identity, and craft messaging that makes your dream clients say: “It’s her. It has to be her.” This is where you shift from ‘one of many’ to ‘the only choice.’
Sales
No more wondering how to close. We’ll build a repeatable sales system that supports your capacity and scales sustainably. Think consistent, premium sales, even while you’re offline.
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💃🏻
❤️🔥
Be Seen, Felt, and Chosen.
Build a Brand They Can’t Ignore
Sell Like the Leader You Are.
You already know your work changes lives. You’ve got proof. Receipts. Results.
And yet you feel:
You’re relying too heavily on referrals, which means you don’t have control over where your next client is coming from or how much you’re going to make each month.
You know you need to be marketing more consistently, but you don’t have a clear strategy to attract aligned clients without spending hours on end on your marketing.
You’re afraid to market too much because you don’t have the time or capacity to handle more clients with your current systems, leaving you stuck.
You’ve felt exhausted by trying to do all the marketing yourself, but you also don’t know how to make it easier or more effective.
Your content isn’t getting enough engagement or leads, leaving you feeling like your marketing efforts are a waste of time.
Your offers are scattered, making it hard to scale in a way that feels easeful and aligned, or to generate consistent cash flow.
You’re overwhelmed by how to streamline your business and set up systems, which keeps you stuck in a cycle of doing everything yourself and not growing.
Here’s what no one tells you:
It’s not about building a prettier funnel.
Or tweaking your price (again)
Or that plug-and-play strategy that worked for someone else
It’s about owning your power, moving with conviction, and using your unique perspective to stand out from the copy-paste business owners, then channeling that energy into a sales and marketing strategy that makes BANK.
The Self-Makers Mastermind
This isn’t just a mastermind. It’s a recalibration.
A space to rise, louder, and more you than you’ve ever allowed yourself to be in business.
Over six months, you’ll stretch into the version of you who leads with clarity, sells with certainty, and owns her place at the table. And you won’t do it alone.
The Self-Makers Mastermind
This isn’t a plug-and-play program or another folder of frameworks.
This is where you sharpen your instincts, build strategic muscle, and scale with intention—on your terms.
→ In Month 1, we co-create a tailored 90-day marketing & business plan based on a deep audit of where you are and where you want to go.
→ In Month 4, you take the lead. You’ll draft your own plan—and I’ll refine it with strategic recommendations so you know how to run your business, not just follow someone else’s.
🌶 Your Signature 90 Day Expansion Plan (twice)
This is where the real work happens. Intimate, high-level, sessions where we diagnose the real problem, move fast, and get you unstuck, for good.
Whether you’re refining your offer, auditing your sales process, or untangling your message I’m in your business with you. This is your space to bring the big questions, the bold ideas, and the real challenges and get the clarity, confidence, and strategy to lead yourself forward. good.
What's Inside
💻 2 x private coaching calls with Hazal
💃🏻 Bi-Weekly Group Calls
Because growth doesn’t only happen on Zoom. You’ll have access to me in real time, for questions, pivots, and breakthroughs in between.
🌀 Slack Support, Monday–Friday
Each month we focus on one high-impact area—audience growth, sales psychology, visibility, content conversion—and go deep.
🔥 Monthly Marketing Masterclasses
Submit your sales page, content, launch emails—whatever you’re working on—and get precise feedback rooted in strategy, not opinion.
📝 Monthly Copy Reviews
Submit your sales page, content, launch emails—whatever you’re working on—and get precise feedback rooted in strategy, not opinion.
🎨 Visual Branding Masterclasses w/ Brand and Design Coach Jacqui Naunton
No more blank pages. Each month, you’ll get fresh content ideas, voice-of-client prompts, and campaign angles based on what’s working now.
📦 Monthly Content Drops + Strategic Recommendations
This isn’t a sea of strangers. This is a curated circle of powerhouses. Big-hearted, wildly capable women who are no longer available for playing small.
🔥 The Room. The Energy. The Women.
The Self-Makers Marketing Academy
The Self-Makers Marketing Academy
PLUS you'll have access to...
Unlock the keys to online marketing success with our 6-week academy designed specifically for busy, purpose-driven entrepreneurs.
Using my 11 years of experience in supporting multi-billion-dollar businesses and startups, this academy is your shortcut to marketing that works.
The Curriculum
How to Stand Out on Social
Magnetic Marketing Mindset
Learn the mindset approach to showing up online in a way that both makes you a magnetic force to your ideal clients and helps you stay consistent and confident.
How to Get More Aligned Leads With Email Marketing
and Give Your Business the Competitive Edge
Master the Art of Video Marketing
The Essential Content Marketing Blueprint
The Essential Marketing Data To Turn Content Into ROI
module 1
module 2
module 3
module 4
module 5
module 6
❤️🔥
💃🏻
Learn how to craft your messaging so that it resonates with your ideal clients and gives you a competitive edge. You’ll also learn what channels to utilise that will work best for attracting and nurturing your audience.
Learn how to create a converting lead magnet, build your email list and effectively nurture your leads to turn them into paying clients.
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📆
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You’ll learn how to create a content strategy that increases your visibility and converts, how to never run out of effective content ideas and how to use AI to make better content.
You’ll learn my formula on how to craft high-performing video content that connects with your audience, including how to come up with reel ideas, increase your reach, write effective hooks, captions and more.
You’ll learn what marketing metrics to track and how to understand your data to make strategic decisions like a multi-6 figure entrepreneur and increase the effectiveness of your marketing.
You know there are so many things you should be doing to catapult your business to the be the GO-TO in your industry, and soar to $20k, $30k + months...
But where do you begin?
You’re working with dream clients every day, and your message resonates so deeply that they’re ready to invest in you—without relying solely on referrals
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You have a clear, repeatable marketing strategy that keeps your income predictable and sustainable, so you can plan for growth without the stress of inconsistent months.
🌴
Your community is engaged and aligned with your values, showing up ready to buy and genuinely excited about what you offer.
🥳
You’re empowered to make decisions with confidence, staying out of overwhelm by using sustainable systems that free up your energy and time.
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You have complete clarity on your unique value and message, so your marketing resonates deeply with clients who are excited to invest in you.
💅🏼
Your income feels secure and predictable, allowing you to confidently plan for the future, whether it’s scaling further, hiring help, or taking more time off.
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You’re empowered to make decisions with confidence, staying out of overwhelm by using sustainable systems that free up your energy and time.
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You’ve developed sustainable business habits that allow you to scale with a regulated nervous system, knowing you have time to live your best life AND create consistent income.
😌
You’re finally feeling free and supported—backed by a community of ambitious business owners who push and inspire you to reach your next level
🚀
What happens when your marketing finally matches the power of your work?
Picture this…
You’re Made for This Room If…
You’re a coach, consultant, or creative entrepreneur who’s making $5k+ months and ready to scale to consistent $20k+, $30k+ months
You’re tired of the “feast or famine” cycle and want to create a steady stream of income that gives you security and peace of mind.
You want to feel in control of your marketing and know exactly what to focus on to bring in clients and grow your business.
You’re ready to simplify your business—focusing on fewer, high-impact actions rather than feeling scattered and overwhelmed.
You’re committed to showing up for yourself and your business consistently, even when it’s uncomfortable, because you know growth happens outside your comfort zone
This Isn’t For You If...
You’re still in the early stages of business and need to focus on getting your first clients before scaling.
You prefer staying in your comfort zone rather than pushing yourself to learn new strategies and take on bigger challenges.
You prefer quick fixes over sustainable strategies and aren’t ready to put in the effort to build something long-lasting.
You’re not ready to embrace the uncomfortable parts of scaling—like showing up consistently, learning new strategies, and investing in your growth.
Is the Self-Makers Mastermind right for you?
This isn’t just a 6-month plan. It’s the foundation for every next level you’ll hit.
The Self-Makers Mastermind is by application only, and for a reason.
This is an intimate room for women who are done circling their potential and ready to stretch into it.
Spots are intentionally limited, because here?
You’re not just a name on a Zoom screen.
You’re seen. Held. Challenged. Backed.
If you’re ready to lead yourself, think bigger, and finally market and sell like the woman you know you are—
Apply now and step into the business you were meant to build.
The Self-Makers Mastermind
Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out.
With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self- Makers Mastermind – the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.
Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run.
She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.
Meet your coach, Hazal
"" My goal was to hit $10K months consistently. Now I have over 55 clients, my systems are set up, and I’ve had months of $12K, $14K, and $15K in a row. That goal of consistent $10K months? We hit it, and now $30K feels completely doable.
My business now feels effortless. I know what to post, how to sell, how to write content that connects. Marketing doesn’t feel like a chore—it feels natural. I’m confident in what I do, who I speak to, and how I help.
And the best part? My husband and I now travel the world while I run my business from anywhere. That freedom was always the dream.
The clarity Hazal helped me find in my messaging changed everything. I knew what I wanted to say, but she helped me define exactly who I was speaking to, what they needed, and how I could speak to that in a way that felt authentic. That’s why I’ve not only attracted clients—but kept them.
What I loved most was that it never felt one-sided. Hazal didn’t just tell me what to do, she got in the trenches with me. She knew my business inside out and became more like a business partner than a coach. We brainstormed, troubleshot, and made strategic decisions together.
At the start, I was scared to speak up about certain views—worried I’d get hate or pushback. Hazal helped me own my message. She reminded me that my story, my beliefs, and my voice are exactly what my people need to hear. That gave me the confidence to show up fully as myself.
She brings the perfect mix of marketing genius and heart. She’s got 12+ years of experience, and it shows. Her strategic mind is next-level.
It’s an investment, yes—but it’s one that will completely shift your business. Hazal gives you the foundations you need to grow now and years from now. She’ll guide you, support you, and teach you how to lead. And she genuinely cares. This has changed my life—and I wouldn’t have done it without her.
“I had one client and was earning $100 a week. Now I’ve had consistent $12K, $14K, and $15K months, with over 55 clients and systems that run smoothly. "
ABBEY LAYTON | PERSONAL TRAINER AND NUTRITIONIST
" My goal was to hit $10K months consistently. Now I have over 55 clients, my systems are set up, and I’ve had months of $12K, $14K, and $15K in a row. That goal of consistent $10K months? We hit it, and now $30K feels completely doable.
My business now feels effortless. I know what to post, how to sell, how to write content that connects. Marketing doesn’t feel like a chore—it feels natural. I’m confident in what I do, who I speak to, and how I help.
And the best part? My husband and I now travel the world while I run my business from anywhere. That freedom was always the dream.
The clarity Hazal helped me find in my messaging changed everything. I knew what I wanted to say, but she helped me define exactly who I was speaking to, what they needed, and how I could speak to that in a way that felt authentic. That’s why I’ve not only attracted clients—but kept them.
What I loved most was that it never felt one-sided. Hazal didn’t just tell me what to do, she got in the trenches with me. She knew my business inside out and became more like a business partner than a coach. We brainstormed, troubleshot, and made strategic decisions together.
At the start, I was scared to speak up about certain views—worried I’d get hate or pushback. Hazal helped me own my message. She reminded me that my story, my beliefs, and my voice are exactly what my people need to hear. That gave me the confidence to show up fully as myself.
She brings the perfect mix of marketing genius and heart. She’s got 12+ years of experience, and it shows. I’d send her sales page copy or captions, and she’d tweak them on the spot to make them sharper, stronger, and more magnetic. Her strategic mind is next-level.
It’s an investment, yes—but it’s one that will completely shift your business. Hazal gives you the foundations you need to grow now and years from now. She’ll guide you, support you, and teach you how to lead. And she genuinely cares. This has changed my life—and I wouldn’t have done it without her."
"" I had this little voice inside saying, “I’m ready for more.” My offers were solid, I had consistency, but I needed to amplify.
I was feeling like I wasn’t prioritising my marketing. I was putting my clients first, which is a great place to be, but I could definitely see that if I wanted to grow my business, I needed more eyeballs and more people in my world/
What I love most about the Mastermind is the support. It’s not plug-and-play templates. That depth of support, both in calls and in Slack, is something I’ve never experienced elsewhere. It’s high-touch, high-impact, and genuinely transformative.
Since joining, I’ve booked out all my offers and created a waitlist. I had my biggest year in business with around a 40% revenue increase. I’ve become more consistent, grown my Instagram following past 1,000 (after being stuck in the 800s for years), and built up recurring revenue with retainer clients. There’s more stability in my business now.
Hazal’s coaching is equal parts strategy and heart. She pushes you—but always with empathy. Everything she suggests is simple, aligned, and completely doable. I’ve never felt so supported and seen in a container.
If I had to describe the Mastermind in three words: inspiring, growth, and fun. Everyone in there is incredible. I’ve grown so much—internally, externally, and in business. And it’s genuinely fun. Our calls, content planning, even the Slack channel, it’s all a joy.
“I’ve booked out all my offers, built a waitlist, and had my biggest year in business—with a 40% revenue increase and consistent leads. "
ZOE RICHMOND | ONLINE BUSINESS MANAGER
" I had this little voice inside saying, “I’m ready for more.” My offers were solid, I had consistency, but I needed to amplify.
I was feeling like I wasn’t prioritising my marketing. I was putting my clients first, which is a great place to be, but I could definitely see that if I wanted to grow my business, I needed more eyeballs and more people in my world/
What I love most about the Mastermind is the support. It’s not plug-and-play templates. That depth of support, both in calls and in Slack, is something I’ve never experienced elsewhere. It’s high-touch, high-impact, and genuinely transformative.
Since joining, I’ve booked out all my offers and created a waitlist. I had my biggest year in business with around a 40% revenue increase. I’ve become more consistent, grown my Instagram following past 1,000 (after being stuck in the 800s for years), and built up recurring revenue with retainer clients. There’s more stability in my business now.
Hazal’s coaching is equal parts strategy and heart. She pushes you—but always with empathy. Everything she suggests is simple, aligned, and completely doable. I’ve never felt so supported and seen in a container.
If I had to describe the Mastermind in three words: inspiring, growth, and fun. Everyone in there is incredible. I’ve grown so much—internally, externally, and in business. And it’s genuinely fun. Our calls, content planning, even the Slack channel, it’s all a joy."
""I love Hazal's approach of balancing life and work, and knew she could help me achieve my dreams with a clear strategy that would save me time and help me create the financial freedom I desired.
I had 13x more profit in 3 months working together. I gained a more consistent income month to month, that I know that I am building upon. I have social media and newsletter readers saying to me that they love my content, and I am becoming a reliable, consistent voice in my area of expertise.
I have more confidence in navigating my business. Time saving for sure, on putting ideas into action and seeing results. In 6 months I've created online courses, an online yoga membership, 31 days of yoga challenges, email campaigns and so much more.
Getting really clear on my ideal client and seeing the change in my mindset on how to have fun with marketing and it being a chance to connect to clients whom you love and want to work with.
From day one of working with Hazal, I knew she was the coach for me. There is the perfect amount of coaching support, to strategy and steps behind moving the needle in my business - to create financial freedom, whilst living a balanced family life. I feel 100% heard, and I love that nothing is ever too big to do. Hazal always replies with supportive, honest and open ways to help me create the reality of my business dreams!
100% work with Hazal. She is so supportive and impeccable in her business advice. There is such wealth of knowledge, and I feel like I have the most amazing "team" behind my business, which is such a valuable asset to help you make your business dreams a reality!"
“In just three months, I increased my profit by 13x and now have consistent monthly income that’s still growing."
DR ELIZABETH BALL, ONLINE YOGA TEACHER
"I love Hazal's approach of balancing life and work, and knew she could help me achieve my dreams with a clear strategy that would save me time and help me create the financial freedom I desired.
I had 13x more profit in 3 months working together. I gained a more consistent income month to month, that I know that I am building upon. I have social media and newsletter readers saying to me that they love my content, and I am becoming a reliable, consistent voice in my area of expertise.
I have more confidence in navigating my business. Time saving for sure, on putting ideas into action and seeing results. In 6 months I've created online courses, an online yoga membership, 31 days of yoga challenges, email campaigns and so much more. Getting really clear on my ideal client and seeing the change in my mindset on how to have fun with marketing and it being a chance to connect to clients whom you love and want to work with.
"From day one of working with Hazal, I knew she was the coach for me. There is the perfect amount of coaching support, to strategy and steps behind moving the needle in my business - to create financial freedom, whilst living a balanced family life. I feel 100% heard, and I love that nothing is ever too big to do. Hazal always replies with supportive, honest and open ways to help me create the reality of my business dreams!
100% work with Hazal. She is so supportive and impeccable in her business advice. There is such wealth of knowledge, and I feel like I have the most amazing "team" behind my business, which is such a valuable asset to help you make your business dreams a reality!"
Frequently Asked
Earnings Disclaimer: The information published on this website regarding results, income, earnings, business profits or personal financial status is for informational purposes only. The information may provide real-life examples of possible outcomes, which are in no way guarantees of what will occur in your specific situation. Your business and financial outcomes depend on many factors including but not limited to your level of personal responsibility, commitment, and abilities, in addition to those factors that you and/or Hazal Ozturk may not be able to anticipate. You agree that Hazal Ozturk is not responsible for your success, or lack thereof.