Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready?

In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.

Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that could completely change how we connect with our audiences.

In this value-packed conversation, we dive into:

➡️ The simple shift that’s helping businesses book out their services months in advance
➡️ A controversial take on sophisticated selling that’s changing everything

➡️ The unexpected way some brands are creating instant connection

Because here’s what I know for sure: The businesses that thrive in 2024 won’t be the ones with the biggest budgets – they’ll be the ones who understand this key principle we discuss in the episode.