How one client went from barely booked 👉 full waitlist in 6 months

When my client Hannah, first came to me, she was driving down 🛣 Inconsistent Income Highway.
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You may be familiar with it.

Some months were alright, some months were less than ideal and it was causing her stress and instability not knowing when her next pay check would come in or how much it would be 😰
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If you have ever been there, then you know how uncomfortable this can feel.
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You start wondering if you should get another source of income.

You wonder if this business thing is even working.
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When most people are driving down Inconsistent Income highway, they do what they think they need to do:

👉 Perhaps you start adding new offers to your product suite to see which one will work best.
👉 Perhaps you start posting more and more content to see what sticks.
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More often than not, you may find yourself feeling more confused and tired than ever, because something just doesn’t seem to be working

Here’s the thing.
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Most people think that they need to have multiple ways to make consistent income.

But really, you only need 📝 one strategy that you can rinse and repeat. It should feel simple. It should feel easeful.
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Then we optimise your strategy to make it better, and better every time. And scale your business from there.

So here’s what we did with this client:

✅ We discussed what type of business she wanted to run and what felt good for her to step into every day
✅ We assessed the health of her visibility strategy, her lead nurturing process and her sales process
✅ We landed on a marketing strategy that enabled her to consistently get new leads through the door, where we knew she could convert them easily once they got on a call because she worked hard on her lead nurturing process
✅ We repeated this process over and over again with optimisations along the way, until we scaled her business to consistent $10k months

Simple right?
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Of course there are nuances here and this change didn’t happen overnight.
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But I really want to stress that I see so many people riding down that Inconsistent Income Highway who are continually trying new 🔄 strategies and new offers, changing their niche or branding.
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This is, in most cases, not the answer 🚫
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The ease and results in business often come from finding one strategy that works for you, and continuing to tweak it as time goes on.
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This is why, I encourage my clients to work in 90-day blocks of goals 🗓
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It’s enough time to compile data and test your strategy, then make an informed decision off the back of them. Rather than switching gears more often, which often leaves us more confused and with little to no data to make strategic decisions.
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