My unfair advantage in entrepreneurship + uncovering yours

I have an unfair advantage when it comes to entrepreneurship.

It helps me stand out and market my business more effectively.

And so do you.

Let me explain.

If you’ve been here a while, then you’ll know that I left a successful 10-year career in marketing before deciding to drop everything and start my own coaching business.

I was the Head of Social Media at one of Australia’s largest retailers at 25, I managed teams, I supported million dollar and even billion dollar businesses with their marketing.  I helped turn social media accounts to multi-million-dollar revenue drivers.

When I decided to leave, I left a lot on the table.

– A high, lucrative salary
– The promise of a consistent income
– The industry kudos that comes with moving up the career ladder quickly and successfully
– My identity as an ambitious, high-achieving employee
– The support of a team and colleagues to work on a shared mission together

I didn’t know for sure if my business would work, but I believed it would.

Plus, I had an unfair advantage that I knew I could leverage.

What is an unfair advantage?

It’s something that you have, that cannot be easily copied or bought by your competitors.

 For me, it was my years of experiences in marketing many types of businesses, and not just that but the results of those years of experience that I have shared.

That’s not something that every business or marketing coach will have.

But I do.

And it’s one part of what makes me good at what I do, what gets my clients epic results and what makes my business’ retention rate really, very high.

For many of us, we have multiple unfair advantages. (Like being born into a good socio-economic environment, access to education etc.)

And sure, other people may have similar advantages – but it’s not easy to get overnight. It would take years of university education, working in similar environments in similar roles – and even then – it wouldn’t be the same mix of knowledge and skills that I have in this moment.

I share all of this with you, not to toot my own horn, but because perhaps it helps you see that you have an unfair advantage too.

And you may not be leveraging it to market and grow your business.

I first came across the idea of The Unfair Advantage, from the book, The Unfair Advantage by Ash Ali and Hasan Kubba.

However, the way I look at it, in entrepreneurship and marketing, is that your unfair advantage, is the ✨  unique magic ✨ you bring to your work, that is not easily acquired or replicated.

Here are some prompts to help you identify your unique magic:

• What is something that you are very skilled in, that not many of your peers may not be?
• What do you get complimented on most by your clients?
• What qualifications or degrees do you have that others in your field may not?
• What unique transformation do you provide your clients with?
• What perspective or approach do you bring to your business that helps your clients get results?

If you would like support in uncovering your unfair advantage and how to leverage it to help you stand out on social media, and call in aligned clients.

Send me a DM to @hey.hazal with the word, ADVANTAGE.