Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn’t working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients.

I have taken away four key insights, throughout this time period, that I believe will really support you in the way you’re creating this year. I’m talking about what kinds of content received the most reach, what didn’t perform well, and what were some surprising insights I gained as well.

This was super fun to create, and I’m excited for you to listen!

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