Sure, growing an audience is nice and all – but what’s more important is growing your own community of engaged people who actually CONNECT with you!
As someone who has worked in marketing for 11 years, I know firsthand how important it is to not just attract people into your world, but to attract the right kind of people into your world, one’s that are more likely to connect with you and ultimately buy from you too.
So, it’s not just enough to have a large following. It’s about cultivating a community of engaged people who truly connect with you and your brand. Here are 3 tips for attracting your ideal audience:
- Demonstrate your expertise by providing solutions for your community.
By providing valuable solutions for your community, you not only build their trust in you but also attract new followers who are interested in what you have to offer. It is also an incredible opportunity to give a taste to your community of what it’s like to work with you, making them feel like they’re in good hands and they know your vibe and your philosophy around what you do and how you do it
- Be authentic by showing your community the real you.
In a survey conducted by Stackla, 86% of consumers say authenticity is important when deciding what brands they like and support. This means that being true to yourself and showcasing your quirks and interests is not only encouraged but also expected by your audience. By doing so, you not only build an authentic connection with your followers but also stand out from other brands who may be trying to put up a facade.
- Collaborate with like-minded businesses and brands.
People trust recommendations from people they know. Collaborating with businesses and brands that align with your values and interests not only helps build relationships with them but also exposes you to their audience, potentially leading to new followers and customers. So, if you love a certain podcast, book, cafe, or gym, share it with your audience and tag the brand. Not only are you supporting businesses you love, but they might even share the love back with a regram and give you an organic reach boost.
Remember that growing a meaningful community takes time and effort, you’re building relationships with real people.
