Today, I wanted to dive into a topic that I’m incredibly passionate about – mastering your online branding to truly stand out from the crowd.
As someone who has built their entire business organically using my personal brand and authentic marketing, and who gets comments like, “you helped me promote my business in a way that feels authentic to me” or, “how do you show up on social so easefully and authentically?” I’m really excited to share this one with you.
Honestly, I could speak to this for dayysss, and there’s so much I can go into here, but I wanted to focus on 3 main factors to help you stand out online.
I don’t need to tell you how important it is to create a stand out personal brand, if you’re here, you probably have a social account and your own business, and you KNOW how many other creators are out there, creating content and trying to pull in those ideal clients.
There’s a lot of noise, so it’s more crucial than ever to create an authentic and compelling brand. One that resonates with your audience on a deep level and sets you apart from everyone else.
So, I’ve put together three powerful strategies to help you elevate your online branding game and make an impact that lasts:
1. Embrace authentic marketing:
We are all craving genuine connections, we only need to look at the success of threads to see that (cue – everyone posting their stream of consciousness, raw and relatable content on there). Share your story, your values, your quirks, your unique perspective on your industry. Your voice is one of the things that differentiates you from everyone else, so use it and watch it attract your ideal clients your way.
2. Uncover your compelling brand story:
And I said “uncover”, instead of “craft” here on purpose. As humans, we LOVE stories, we love connection. So, uncover your brand story and use it as a tool to help you emotionally connect with your audience. I’m sure, if you’ve been here a while you would know that I spent years working my way up the corporate ladder, until I realised that I was absolutely exhausting myself and working in roles where I was chained to my desk, and that didn’t light me up and bring me joy.
So when I started my own business, I knew I was going to create one that felt super easeful, was FUN, allowed me to travel the world and that allowed me to do what I love doing every day.
That’s part of my story, what’s yours? A compelling and honest, brand story can help inspire and create a community who resonate with you and your values.
3. Engage and listen to your audience:
Despite what it would seem like, building a strong personal brand isn’t just about how you show up. It’s also about creating a community of like-minded, engaged people. So, look at your numbers, see what is resonating and what isn’t. Interact with your community through comments, DM’s and polls.
This information and connection will help provide the backbone of your content strategy AND help build meaningful relationships with your audience. Therefore, support you in building a stand-out brand.
Remember, standing out online doesn’t mean following all the social trends or dancing in reels if that doesn’t float your boat – it’s about showcasing your true self and connecting with your audience in a meaningful way.
© 2023 [hey hazal]
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